So, after much deliberation, rumor, concept and a little bit more rumor, Apple has finally shown the world what exactly Jony Ive’s vision of software design is with the introduction of iOS 7. It’s clean, crisp, and certainly a great deal brighter than ever before, but, new features aside, does it actually look better, and how does it compare? Here, we assess whether the clean lines and anti-skeuo approach is as much of a step forward as Apple has portrayed. As noted by my colleague Oliver in his post: ‘ iOS 7 on iPhone 5 – First Impressions ’, it certainly is bright, and echoes John Gruber’s pre-WWDC utterances that iOS 7 would be polarizing. Some seem to love it, others are completely bemused, and while the features offered inarguably represent the biggest version leap hitherto, the look is proving fairly divisive.